The Dog Pro Marketing Story

Hello! I’m Will Bangura, CPDT-KA, CBCC-KA—and I’ve been immersed in the world of dog training for over 30 years. While it’s my passion and first love, I also have a strong background in advertising and marketing, including 8+ years with Scranton Gillette Communications in Chicago. Back in 1996, at a time when the internet was just a curiosity for most businesses, I recognized its potential to be the next “big thing.” My role involved launching online marketing programs for our clients, which gave me deep insight into how search engines work and why an online presence would become indispensable.

Despite having a part-time dog training gig on the side, it quickly became clear that marketing would be the secret ingredient to achieving real success. In my first year as a full-time dog trainer, I earned over $300,000 in revenue—not because I got lucky, but because I ranked high in Google for key search terms like “dog training in Phoenix,” “dog aggression training in Phoenix,” and “dog anxiety training in Phoenix.”

Why Ranking Matters

Unless you have a brick-and-mortar facility in a high-traffic location or an unbelievable referral network, most trainers rely on Google to attract clients.
If you’re not showing up in the top few organic search listings, you’re likely losing out on 90% of potential pet guardians who need your expertise.
Modern consumers are also savvy about paid ads and increasingly skip them in favor of organic results—yet the cost of pay-per-click campaigns continues to rise with diminishing returns.

This reality taught me early on that “If you want to make the money you deserve, you have to win the Google SEO game.” Setting up a business alone isn’t enough; you must ensure people can actually find you through targeted, effective online strategies.

Why I Started Dog Pro Marketing

"Nobody Understands Your Business Like Another Certified Professional"

Despite my background in advertising, I still tried—like many trainers do—to hire supposedly “professional” SEO or marketing agencies when I was growing my dog training business. I spent tens of thousands of dollars over the years, but results were minimal to nonexistent. The problem was simple: these generalist agencies didn’t truly understand the dog training industry. They would implement standard SEO and marketing tactics, ignoring the nuances of training science, credentials (CPDT-KA, CBCC-KA), and the real search terms pet guardians use. I realized that only someone with real credentials and hands-on experience in both dog training and digital marketing could offer a tailored, effective solution. That’s exactly why I created DogProMarketing.com. My mission is to help other credentialed professionals—people who are committed to science-based, humane training methods—achieve genuine, sustainable online visibility.

Mission & Values

"Elevating Certified Professionals with Ethical, Science-Based Marketing"

Commitment to Science-Based Training
As a CPDT-KA and CBCC-KA, I believe wholeheartedly in evidence-based, positive methods. That same ethos carries over to our marketing strategies: we use ethical, transparent, and data-driven approaches to help you stand out.
Dedication to Helping Other Certified Professionals Thrive
There are many brilliant trainers whose voices get lost in the sea of big-box marketing budgets and outdated aversive methods. DogProMarketing.com is here to level the playing field—so credentialed pros (CPDT-KA, CPDT-KSA, CBCC-KA) can outshine competitors who haven’t earned the same level of expertise or credentials.
Ethical Marketing Aligned with Google’s Best Practices
From high-quality backlink networks to Google-compliant SEO, every tactic we employ aims to build a credible, long-lasting online presence. No black hat shortcuts, no spammy link schemes—just authentic strategies that keep you ranking high for years to come.

By combining these values with real-world experience—both in dog training and online marketing—DogProMarketing.com is uniquely positioned to bring you more visibility, more clients, and the revenue you truly deserve. We do more than “just SEO”; we’re here to bridge the gap between pet guardians searching online and certified professionals with the skills and science-backed methods to change dogs’ lives. Let’s win the Google game—together!