Case Study: The Tale of Two Chicago Dog Trainers
Backlinks Matter—An Eye-Opening Comparison in Chicago
Hear the Struggles and Solutions Firsthand
Listen to the Podcast
The Problem
The Tale of Two Chicago Based Trainers
Web Traffic Comparisons
Have you ever questioned why trainers using outdated aversive techniques—such as prong or shock collars—consistently outrank seasoned, certified professionals in Google searches? Our latest podcast and the data below reveal a stark reality about the digital landscape.
Trainer #1 Certified Professional Dog Trainer
CPDT-KA Dog Trainer’s Website
DogObedienceGroup.com
In Business 30 Years, but Zero Website Traffic or Ranking
Over 30 Years in Business | Science-Based, Humane, and Force-Free Methods
Backlink Profile Analysis:
- Only 112 total backlinks
- 37 referring domains
- Zero keyword rankings
- Zero organic traffic
Despite decades of hands-on experience and an outstanding reputation in the real world, this CPDT-KA trainer’s website fails to rank for “dog training Chicago” or any other relevant search term, resulting in no online traffic at all.
The Difference?
They lack a consistent stream of high-quality, relevant backlinks—the very signals that Google’s algorithm rewards.
Trainer #2: Non-Certified Aversive Trainer
Aversive Dog Trainer’s Website
ChicagoDogTrainer.com
1,100 Keywords Ranking on Google, Drives 450 to 1300 Visitors a Month
Approach:
Although this trainer claims a “force-free” approach, their methods actually rely on shock collars and other aversive tools.
Backlink Profile & Organic Performance:
- 702 total backlinks
- 109 referring domains
- Ranks for over 1,159 keywords
- Averages 460 to 1,338 organic visitors per month
A Shock Collar Trainer Ranks # 1 For the Search Term Force Free Dog Trainer Chicago
Why This Happens
Why??? Because It's All About the Number of Backlinks
Google’s algorithm places significant weight on high-quality, contextually relevant backlinks when ranking search results. To search engines, a robust link profile signals authority—regardless of a trainer’s credentials or ethical approach.
Aversive Trainer:
- Benefits from hundreds of backlinks that bolster their perceived authority, often overshadowing more qualified professionals.
Certified Professionals (CPDT-KA, CPDT-KSA, CBCC-KA):
- Despite possessing unmatched expertise, humane methods, and decades of experience, they remain nearly invisible online due to a sparse backlink profile.
In short, while credentials, ethical practices, and years of experience should count for more, the data shows that without a strong backlink foundation, even the most qualified trainers struggle to rank at the top of search results.
The Power of Backlinks
Google’s algorithm places significant weight on high-quality, contextually relevant backlinks when ranking search results. To search engines, a robust link profile signals authority—regardless of a trainer’s credentials or ethical approach.
Aversive Trainer:
- Benefits from hundreds of backlinks that bolster their perceived authority, often overshadowing more qualified professionals.
Certified Professionals (CPDT-KA, CPDT-KSA, CBCC-KA):
- Despite possessing unmatched expertise, humane methods, and decades of experience, they remain nearly invisible online due to a sparse backlink profile.
In short, while credentials, ethical practices, and years of experience should count for more, the data shows that without a strong backlink foundation, even the most qualified trainers struggle to rank at the top of search results.
Our Solution: Exclusive, High-Quality Backlinks for Credentialed Trainers
Alone we bark... United... We... ROAR!
5,000+ Certified Dog Trainers and Behavior Consultants That Could Link Together
At Dog Pro Marketing, we level the playing field exclusively for CPDT-KA, CPDT-KSA, and CBCC-KA professionals by establishing a non-reciprocal, three-way link exchange network. Unlike generic, random link swaps, our strategic approach leverages endorsements from reputable, industry-specific sites—a signal that Google values highly. By harnessing the collective credibility of over 5,000 CCPDT-certified trainers, you’ll boost your website’s visibility and attract discerning pet guardians who value humane, science-based training methods.
It’s time for credentialed professionals to reclaim your online space and stop losing clients to outdated, questionable practices. Our exclusive Link-Exchange Network is purpose-built to:
Elevate Ethical Trainers on Google:
Secure authoritative, trustworthy backlinks from fellow CPDT-KA, CPDT-KSA, and CBCC-KA professionals. These high-quality, industry-specific links signal credibility to Google, ensuring that your expertise stands out.
Restore Integrity to Page One:
Present pet guardians with a genuine choice by showcasing truly force-free, science-based training—so ethical professionals aren’t overshadowed by so-called “shock collar experts.”
Harness Collective Power:
Unite with thousands of credentialed professionals to form a powerful digital network. Our carefully orchestrated, non-reciprocal link exchanges boost every member’s online visibility, creating a unified front that Google can’t ignore.
Together, we can transform the digital landscape and ensure that ethical, humane training receives the recognition it truly deserves. Read more about the power of dog trainer marketing backlinks and SEO strategies to rank higher in google search results.
Ready to Level the Playing Field?
Join Our Link-Exchange Network and Boost Your Online Presence
Imagine the impact of uniting with a network of dedicated, certified professionals who share your passion for humane, science-based training. While non-certified trainers relying on shock collars manage to accumulate hundreds of backlinks, you can harness the collective power of ethical experts to elevate your online presence.
Stop remaining invisible to discerning pet guardians. With our strategic network, you’ll start ranking where it truly matters and connect with clients who value effective, ethical training methods.
Struggling with time or unsure how to handle Dog Trainer Marketing yourself? Contact us at Dog Pro Marketing, Marketing for Dog Trainers – By Dog Trainers. We understand the dog training business.